At Spruik.au, we are not just reporting news; we are mapping the human experience. Our mission is simple yet profound: To raise human consciousness and grow heaven on earth.
We believe that journalism has the power to shift perspectives. Too often, the media landscape is trapped in the Survival Paradigm—feeding on Fear, Anger, and Grief. We are here to weed those thoughts from the collective mind, helping our community in Liverpool (2170) and beyond to cultivate new identities rooted in Reason, Integrity, and Spirit.
Our publishing outlet is designed for the “Highly Effective Journaler”—those ready to move from the ego’s defensive posture into a state of creative empowerment.
The Spruik.au Visual Identity
Our brand colors are not chosen at random. They are derived directly from the Map of Consciousness. We use these colors to signal the energy of our content.
- The Survival Palette is used sparingly, only to highlight issues that require transmutation.
- The Integrity Palette represents our standard operating procedure—grounded in truth, courage, and optimism.
- The Spiritual Palette is our aspiration—the “God-view” of pure consciousness and peace.
Brand Partner Style Guide
To our partners and contributors: When creating assets for Spruik.au, please adhere to the following color codes to ensure vibrational alignment with our mission.
1. The Spiritual Paradigm (Higher Consciousness)
Use these tones for high-level editorials, mission-critical statements, and “Good News” features.
2. Reason & Integrity ( The Bridge)
Use these tones for factual reporting, educational content, and community empowerment.
3. The Survival Paradigm (Lower Frequency)
Use strictly for warning labels, identifying problems to be solved, or contrasting historical data.
Typography & Structure
Consistent with our focus on clarity and readability, we utilize high-contrast serif typography (e.g., EB Garamond or Cormorant Garamond) for headlines to evoke authority and tradition, paired with clean sans-serifs for body text to maintain modern accessibility.
Together, we rise.