02 | “I want it now.”

People want things and want them now. “I want money. I want a nice, big house, a nice car, the biggest and best entertainment center. I want it all and I deserve it.” Though today’s “credit card” society makes it easy to “get now and pay later,” economic realities eventually set in, and we are reminded, sometimes painfully, that our purchases cannot outstrip our ongoing ability to produce. Pretending otherwise is unsustainable. The demands of interest are unrelenting and unforgiving. Even working hard is not enough. With the dizzying rate of change in technology and increasing competition driven by the globalization of markets and technology, we must not only be educated, we must constantly re-educate and reinvent ourselves. We must develop our minds and continually sharpen and invest in the development of our competencies to avoid becoming obsolete. At work, the bosses drive results, and for good reason. Competition is fierce; survival is at stake.

The need to produce today is today’s reality and represents the demands of capital, but the real mantra of success is sustainability and growth. You may be able to meet your quarterly numbers, but the real question is, are you making the necessary investment that will sustain and increase that success one, five, and ten years from now? Our culture and Wall Street scream for results today. But the principle of balancing the need to meet today’s demands with the need to invest in the capabilities that will produce tomorrow’s success is unavoidable. The same is true of your health, your marriage, your family relationships, and your community needs.

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