BLUF: Why pay for enterprise software when you have Google? We are replacing complex content management systems with a lightweight stack: Gemini (The Brain), Google Keep/Gmail (The Capture), and Google Apps Script (The Engine). This is how we publish programmatically to WordPress without leaving the Google ecosystem.
The “Cheap” Enterprise Stack
We don’t need SharePoint. We don’t need expensive automation tools like Zapier. We just need the tools already in our Gmail account.
1. The Brain: Gemini & NotebookLM
- Role: Content Synthesis & Strategy.
- The Move: We point NotebookLM at our research (PDFs, docs,
spruik.au) to generate ideas. We then use Gemini to format those ideas into Markdown blocks ready for Blocksy/Spectra.
2. The Capture: Google Keep & Gmail
- Role: The CMS Interface.
- The Move: Ideas strike anywhere. We dictate a voice note into Google Keep or draft a quick email in Gmail. These aren’t just notes; they are future blog posts waiting for a trigger.
3. The Engine: Google Apps Script
- Role: The Automation (The “SharePoint Killer”).
- The Move: “Gemini, write an Apps Script.”
- We use simple, one-time scripts to bridge Google and WordPress. instead of manually clicking through WordPress menus, we run a function.
The Power of “One-Time Use” Functions
The secret weapon is the One-Time Function. These are disposable scripts written by Gemini to perform tedious tasks instantly via the WordPress REST API.
- The Problem: You need to add 50 new Tags to your site for a new content series. Doing this manually takes an hour.
- The Solution: Ask Gemini: “Write a Google Apps Script to post these 50 taxonomies to my WordPress site.”
- The Result: You run the script once. It takes 3 seconds. The script is then discarded. You have just programmatically updated your site architecture for free.
The “Australia Day” Sprint
To launch rapidly before the holiday, we strip away the bloat:
- Draft in Google Keep (Voice-to-Text).
- Refine in Gemini (“Format this as a Markdown Post Block”).
- Publish via Copy/Paste (or Script).
Summary
We are alive. We are publishing. By treating Google’s free ecosystem as a modular CMS, we achieve enterprise-grade speed with indie-grade costs.
